Regularity Matters
Some tasks occur regular. For example, we may meet each day with сolleagues to discuss old tasks and plan new ones, or we have trainings, attend online courses etc. Usually we are free from time restrictions, so it’s ok to start a bit later, 5-15 min. after doesn’t matter. Right? Actually not. Accuracy or regularity matters. Once you decide it’s not a big problem to start a bit later the next thought (next day) will be not to start at all. So either be regular/accurate or ready to fail someday.
Regularity helps you to get into flow state, the state of your maximum productivity. Itimist allows to create regular/recurrent task and therefore helps you to
take your productivity to a next level
P.S. For reference have a look at books by Mihaly Csikszentmihalyi, the inventor of flow state notion.